Tuesday, April 14, 2009

Plans for more market-oriented media

BEIJING — China said yesterday that news outlets and publishers would be forced to stand on their two feet financially under a reform plan designed to create a more competitive media sector with a global reach.

The nation's industry regulator framed the reforms as a response to the financial crisis, but they come amid a media expansion strategy that experts say is aimed at increasing the global influence of China and its ruling Communist Party.

Noting that most of China's media outlets are government-affiliated, the guidelines posted on the website of the General Administration of Press and Publication say news organisations and publishers had between one and two years to transition to fully market-oriented entities.

"About six or seven press and publishing giants with annual revenues of more than 10 billion yuan ($2.2 billion) will be set up to compete globally in three to five years," the China Daily newspaper quoted agency official Fan Weiping as saying. AFP


From TODAY, World – Wednesday, 08-April-2009


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