Vodka's 'health benefits'

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Firm chided for touting vodka's 'health benefits'

by The Daily Telegraph

A Russian company has been criticised after claiming that vodka helps cure everything from head colds to indigestion.

Russia's advertising watchdog, FAS, ruled that an online ad promoting leading vodka brands had overstepped the mark by suggesting that vodka was good for one's health and mood.

The advertiser, a company called Direct Line in Moscow, claimed the grain-based spirit was an instant cure for both fatigue and a bad mood, improved digestion and helped fight head colds, sore throats and headaches.

The FAS said it had banned the offending ad and opened an investigation that could result in a heavy fine for the company.


Taken from TODAYOnline.com; source article is below:
Firm chided for touting vodka's 'health benefits'

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